Interactive Billboard Lets You ‘Drag Away’ Abusive Man [VIDEO]

An interactive billboard in London is making it easy for passersby to get involved in stopping domestic violence.

The ad, at the city’s Euston Station, shows a man yelling angrily at a woman. A prompt on the billboard tells viewers to go to /ncdv.org.uk/stop to drag the man away. As the video above shows, when you go to the site, you can actually do so, albeit for a short time.

The National Centre for Domestic Violence, the organization behind this latest effort, isn’t the first to try to do something different with London billboards. Last year, Lynx, the Unilever antiperspirant brand, used an ad in Victoria station to let users see — via augmented reality — angels from the brand’s ads falling from the sky.

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